RE:THINK

Well firstly, he drives fast cars faster than you probably can (without ruining them)…

But more importantly, he has a pretty impressive Personal Brand.

So here are 5 reasons why the Stig is better than you!

1.  He has a simple but memorable name - I mean, who else do you know named the Stig?  Fair chance, you will remember this name though!  Even I can spell Stig (although my spell checker does not pick it up), that is easy to recall, and says little other than “I need to know more about this Stig character”

2.  He is mysterious - who is the Stig…does it matter?

3.  He is Persistently Consistent - the bloke (or lady) always looks the same, has the same Personal Value Proposition (he never says much; but in case you missed it; he drives cars…fast)

4.  The Stig is damn good at what he does - he has competence.  I don’t know if you saw the episode screened last night in Australia - but who else could chase down 4 seconds on a Porsche, driven by a Touring Car Champion in two laps…in an Aston Martin?

5.  People know the Stig, and they know what he does - well mostly people know the Stig…if you watch BBC Top Gear, or you like cars, then most likely you know the Stig!

Just in case you don’t know the Stig…here is some insight!

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