The Art of The Start
Guy is, according to him: a founding partner at Garage and co-founder of Alltop as well as a husband, father, author, speaker, and hockey addict. He’s written 9 books, the latest one is Realty Check.
In this book, Guy is explaining a few fundamental issues when starting a business. Guy is sharing his experience as a VC (Venture (some call them Vaulters) Capitalist, and trying to get rid of (or at least reduce) his Tinnitus, which is a rare illness, which causes constant ringing in his ear.
The book is written in humor, however I recommend taking the advice in the book pretty seriously.
From my understanding, the book stands for these things:
- The KISS principal (Keep it simple, stupid)
- keep learning and educating yourself - cause you don’t know what you don’t know
- don’t be too clever in your documents - have a clever product, and super clever team, which leads to the next point
- You shouldn’t operate on your own - surround yourself with the best people you could find.
I subscribe to the same: I always involve other people, good people in my ventures, (example: www.timetorethink.com). it is a lot easier than working alone, and you get the pleasure of having other people’s input and opinions.
Hopefully you’ll read this book, just before you start your business, and this book will steer you in the right direction.
Maybe it is “too late” and you already run a business. If you think you know it all, and there is nothing to be learned from other people, you wouldn’t be reading this blog in the first place.
I don’t think this is the case, hence you’re reading this blog. Reading The Art of The Start as a business owner, will shed some light on how things are working (and why other things don’t work).This book will also expose you to some brand new thinking patterns, teaching you “how to fish” as the old saying goes:
Give a man a fish - you’ll feed him for a day; Teach him how to fish - you’ll feed him for life!
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Julie Says:
The Art of the Start is a brilliant book, I can also recommend it!
It’s one of those books that you just want to pick up because it has all the important answers for starting up a business in a nutshell, it’s written with attitude and light-heartedness which makes it so easy to read.
Guy Kawasaki is definitely one of my favourite entrepreneurs of our era, and he’s also worth following on Twitter.
Posted on January 7th, 2009 at 12:03 am