RE:THINK

Barack Obama got it…

Apple get it.

Branding as we know it is fast approaching its death!  Brands must connect, deliver, involve, listen and engage. PERIOD.

Branding 1.0 was all about pushing messages at your audience all day, every day, with little interest in truly engaging or involving the general audience in the messages, the story or the promises of the brand.  Branding 2.0 is all about the 2nd version, and how brands interactions now work in 2 directions….push and pull!

Ben Bradley and Robert Hamilton wrote another great article on this subject - “The Last Gasp of Branding as we Know it”

Key points from this article were;

• Corporate Brands matter - but for the small to medium operator, brands are foreign
• B2B customers are getting harder to connect with
• The one kind of brand still worthy of investment is the Personal Brand
• Action oriented branding is replacing ‘awareness branding’
• Brand has been redefined due to the transparency and the walk needing the match the talk
• Today, branding is all about the full relationship cycle
• Customers are now seeking a brand that is alive and connects with them
• True value is now in the individual who can tune the solution to meet a customers needs…

Read the full article here…