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RE:THINK

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After a successful first event in Sydney in 2008, RE:THINK is excited to be launching ...
Image via Wikipedia Seth Godin is a marketing genius, and author of several ...
Image via Wikipedia I've received this article from a friend (Zac Angelowicz), a ...
This is a great post by Steve Pavlina from 2005... The best place to invest your ...
It is unfortunate, but this market conditions had forced many companies to send some of ...
As JobCAMP approaches...(to be held in Sydney on May 7/8th), we want to hear you ...
Image via Wikipedia for the last 12 years or so (whenever the first ...
Being made redundant is pretty popular right now...for corporations.For those made redundant, this may be ...
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One of the greatest tools of communication, growing widely in the past 5 years or ...

Archive for February, 2009

TED - How it Changes Lives

Posted by Trib On February - 24 - 2009 ADD COMMENTS

I still have a lot of session summaries to write up (or perhaps I won’t as it’s pretty easy to find great alternatives to me, such as my new friend,Chel O’Reilly).

But what I will do is try to summarize what this ride has been like.

I first became aware of TED around 5 years ago, a little before they began publishing the TED Talks videos. I’m a big believer in the power of big thinking - whether it’s a desire to change the world, or advance medicine, or solve issues of urban renewal, or rebuild natural environments, or to give great art a place outside the established museums and galleries and concert halls.

Indeed, seeking a place where big, brave thinking - a place of possibility, a place where “no” isn’t an option - has been a significant part of what took me to start acidlabs two years ago this month. For too long I worked at places bound in bureaucracy, in “dumbplexity”, in a mindset where policy and procedure are the only possibility.

I’m just not wired like that. And so it seems, this new family of mine, the TEDsters (or, as was proposed this week, TEDizens) aren’t wired that way either.

This week has been a wild ride. From the lowest lows of the horrors of the war in Afghanistan, the disaster that is the global economy (obviously they didn’t listen to Nassim Nicholas Taleb last year) to the highest, ecstatic heights of hearing Jose Antonio Abreu’s amazing orchestra conducted by Gustavo Dudamel and singing along to Jamie Cullum playing John Lennon’s Imaginewith 1900 others as TED closed.

Back in March, my friend, Stephen Dann wrote of attending his first BarCamp that it was:

“…like coming home to old friends I’ve never met.”

And thus was TED for me.

Matthias, Morgan, Me and Jose

I met doctors, lawyers, philanthropists, marketers, designers, musicians, artists, baristas (I taught them to make a decent long black), serious hacker geeks (hey,Chris!) and more, all with a common purpose. To think beyond the now, to dream of possibility and reject anger and resignation and to act as individuals and communities in order to make a better world.

There’s a point at the end of TED, where everyone knows it’s over but nobody wants to leave. Many of us simply hung around in the hotel gardens yesterday, continuing our discussions, affirming each others plans and ideas, and sometimes sharing astoundingly intimate details of our personal lives and the things that brought us to TED. Around us, the hotel staff continued to pack down the convention center. You reach a point where you know you have to go back and just breathe out as you enter your room, as we all did (and then we cheated and had dinner together to reignite the buzz).

The infamous post-TED slump is something I will strive to avoid. I will be very deliberate in maintaining contact with some of the new friends I’ve made. I have a swirling mix of vague and crystal clear thoughts about what I need to do when I return home - both in terms of acidlabs and in my life (and there will be changes in both).

I want so much to share this experience with my friends back home, and so I will - over coffee, or dinner or a call. And just maybe, we can have more than 15 Aussies at TED Palm Springs next time.

 

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Blocking never works!

Posted by Trib On February - 24 - 2009 ADD COMMENTS

I’ve talked about this issue ad nauseum in the past but it’s reared its head again in this article in the News Limited press (Brisbane’s Courier Mail, to be accurate). So, what am I talking about?

Businesses blocking access to social tools in the workplace. In this case, Facebook gets a mention, but it applies to social networks generally.

I’m firmly of the view that this is a foolish approach by business. For several reasons:

  • it assumes staff are going to abuse the privilege of Internet access at work rather than treating them like adults
  • it disconnects people from the very thing that makes them people - theirnetworks of other people
  • it denies people the opportunity to reach out to peers, clients and customers in the places they might be which very well could be Facebook, or MySpace or LinkedIn or a Ning community, etc.
  • it abrogates responsibility for managing staff and imposes kindergarten-level, easily bypassed rules
  • it fails to recognise that a smart and workable Acceptable Use Policy for social networks might work better than just blocking or banning
  • it’s demoralising, demotivating and belittles the maturity inherent in your people when you treat them well and trust them

There’s more than enough research in existence (just two there from McKinsey, but there are many more) to indicate that allowing access to social networks at work, coupled with a functional and well-considered policy on what is and isn’t okay makes for a more engaged, more motivated and potentially more innovative work force.

The example I use frequently when asked this question is Facebook related. I’d suggest that it’s very okay to use Facebook to stay in contact with industry peer groups at work, but demonstrably not okay to use Facebook to play zombie games or Scrabble at work.

Which would your employer prefer? A happy worker, connected tightly into industry best practice and able to reach out for help when needed, or the proverbial mushroom - in the dark and fed on the crap that isolation produces? I know which I’d prefer if you were my employee.

Not to mention, this blocking argument has been seen before. First it was telephones on desks, then long-distance calls, then PCs, then email, then IM, etc., etc. The issue is no different with social networks.

Social networks are just another tool that have incredible potential to help your business if used in the right way. As such, here are the four things I’d suggest you and your business do today to make sure your staff are empowered to use social tools at work but also understand with crystal clarity what is and isn’t acceptable:

  • Start with an acceptable use policy - get everyone’s feedback into it, get it drafted and in place on your intranet so everyone can read it. Make sure that your staff know their acces can be monitored and that there are consequences for repeated abuse of the policy (which may range from a warning to dismissal, depending on the abuse).
  • Have an internal social network - of some sort. Ensure people can connect to each other within your organisation so that they build familiarity and expertise with the way social tools work.
  • Open the firewall - blocking is both unneccessary and a workplace form of the Nanny State. If you trust your people, leading and managing them well, they will be more likely to trust you in return and also be more likely to feel inclined to follow the policies you introduce.
  • Encourage use - not only allow it, but actively encourage your people to connect online (as well as more traditional ways) with each other, their peers and your clients and customers. Opening these channels offers fantastic opportunity to increase inputs to the thinking done in your business, offering an attendant potential for increased innovation

There are no perfect answers to this issue, but I think this offers a decent start.

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Been made redundant…now what?

Posted by Luke Harvey-Palmer On February - 24 - 2009 ADD COMMENTS

Being made redundant is pretty popular right now…for corporations.

For those made redundant, this may be quite a difficult time frought with uncertainty and fear.

This may also be a great time for you to get a better understanding of your personal brand attributes, and strengthen your brand.  I am going to base my recommendations on some fundamentals of Human Needs crafted by Maslow, and since extended by guys like Anthony Robbins, and a great deal of otherPersonal Development legends!

In short - there are 6 ‘needs’ for human beings (starting from the basic CERTAINTY to the advanced GROWTH); let’s look at the first 3!

1.  Certainty - your job may well have provided certainty.  The certainty of income, and the certainty of relatioshipss and routine.  Well now this is gone.  So what to do?  The best advice here is to create certainty in OTHER parts of your life (these may not address the certainty of income immediately - but we will get to that!)

  • Establish routine early - get a gym membership, 
  • arrange to meet with friends every Wednesday morning at 7:30 for breakfast,
  • Start a blog - or just write on a regular basis.  This helps with creatvity, organising your thoughts, and if you blog, it will introduce you to a whole new group of people!
  • Take a moment to be grateful for the things you DO have, and recognise that unless yo do something REALLY bad, they will always be certain (like your family, friends, your health, your experience).

2.  Importance - Many of us love our work because it makes us feel important!  Really, this is a pretty fickle motivation; but for a large amount of the population, this is often ALL that keeps them at work.  So, if you have lost that perceived ‘importance’ brought by your job, then replace it by;  

  • Design and print your own business cards.  Create a fun title that sparks conversation like CEO (Chief Enjoyment Officer) or CLO (Chief Leisure Officer). Give these to everyone you know
  • Start a project to change something in your local community - like painting the bus shelters or collecting rubbish or cleaning the beach.  This will bring large levels of self satisfaction, and will make you feel more important than you ever have felt!
  • Get a room - these days, for about A$30-40 a month you can get a ‘virtual office’ at a swanky address.  This will look good on your business card, and can come in handy for meetings,
  • Reinvent your ‘look’ - you may not be needing those drab blue suits again for a while, so study some fashion mags (or get professional help form people like The Australian Image Company) and reinvent your style?
  • Run for local council - this may seem brave (or stupid) but instead of complaining about local issues; do something to fix them!

3.  Choice - One of the comforts of ‘working for the man’ is that it gives you a regular income, and ultimately provides money; which gives you freedom (to a degree!), variety and choice! For the first time, you may now realise that being employed full time did NOT actually give you very much variety and choice at all! Now is the best time to get more variety into your life, so take up some new challenges!

  • Join a new club; like the local RSL or the local LIONS,
  • Book yourself into a dance class, or photography school,
  • Take time to reconnect with some of your childhood passions - like making models, or collecting Star Wars characters!
  • Sell some of your household clutter and used artefacts on eBay,
  • Learn to swim or play tennis…

In general, there is so much you can be doing right now if you have recently been made redundant.  Recognise that we have not mentioned anything about looking for work or doing up your resume!  This is all good advice, but unless you take this time to recognise you have needs, and address some of these needs, you will be back in a job in no time that satisfies very few of you needs; except at best certainty…which is not a good place to get stuck!

Take note of each of these experiences as you try them; they will form an important part of your personal brand, and these experiences will ultimately make you more valuable!

Over the next few days, we will explore the final 3 needs in this hierarchy; CONNECTION, CONTRIBUTION andGROWTH.

 

 

 

 

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The scale of the Climate Challenge

Posted by Luke Harvey-Palmer On February - 21 - 2009 ADD COMMENTS
The antarctic is melting w002n54 84m sea level...
Image by pyrator via Flickr

David Runnalls over at Our World 2.0 (The United Nations University website) wrote an article late last year that summarised and highlighted at the same time; the real challenges we face in climate change…

 

Climate change and energy policy are likely to be the most difficult economic issues facing the world in the first few decades of this century.

The most recent report of the Nobel Peace Prize winning Intergovernmental Panel on Climate Change (IPCC) confirms that global warming is taking place and is almost certainly being caused by human activities. The report also urges governments to take immediate action.

Other clarion calls have followed; from the Secretary General of the United Nations, from the EU, from non-governmental organizations and even from US President George Bush, long a holdout against global action on this problem.

Events of the past few months have added urgency to the need for action. The Kyoto Protocol has an article that states that the agreement’s ultimate purpose is to prevent a dangerous accumulation of greenhouse gases in the atmosphere. Efforts continue in the bid to quantify what level of CO2 is dangerous.

For a number of years, it was assumed that 550 parts per million of CO2 in the atmosphere represented an acceptable target for the stabilization of emissions. But that would represent a global average temperature increase of approximately 3 percent, which the IPCC indicates would be very dangerous in terms of species loss and sea level rise.

The European Union has therefore concluded that any concentration that results in an average temperature rise of more than 2° C is dangerous. To come in under that would mean we’d have to stabilize at 450 ppm. This is not an easy target.

Earlier this year, international oil giant Shell issued an update to its energy scenarios. A world leader in developing these views of the future, the company believes that the world will be extremely hard pressed to stabilize at 550 ppm by 2050.

At a recent United Nations University symposium, Dr. James Hanson of NASA, one of the most respected and most courageous climate scientists, has called for a target of 350 ppm or so. And we are already at 380 ppm, with no signs of slowing down. So the need for action is immediate. The actions that we take during the next 5 to 10 years will determine the future of the world’s climate.

The cost of our climate/energy dilemna

If you think that these CO2 numbers are alarming, consider the financial implications of the most recent forecasts from the International Energy Agency. In the past, IEA forecasts have consisted of a relentless upbound growth curve, followed by a matter-of-fact statement that these demands can easily be met with proper investment and energy policies.

However, the most recent IEA report can only be described as alarmist, near panic-stricken. They predict a global need for US$44 trillion in new energy investments by the year 2030 in order to meet their projected demand figures. Most of this investment will occur in Asia and most of that in India and China.

Climate change is looming ever closer and the resources to deal merely with our future energy needs seem enormous and almost unattainable. But there is a way out, if we begin to act now. A study by Lord Nicholas Stern, the former Chief Economist of the World Bank and of the British Government, put the cost of dealing with climate change at approximately 1 percent annually of the world GDP.

This is not an insignificant figure. It is far more than we are presently spending on development aid and its mobilization will not be simple. But consider the alternative. Lord Stern calculates that not taking action could result in a drop of up to 20 percent of global GNP due to the effects of climate change.

A carbon revolution

Further evidence of a light at the end of a tunnel has come recently in a McKinsey Global Institute study. I came across an article on the web that reviewed this study written by Alister Doyle. He explained how the authors estimate that to curb global warming would require a modern “carbon revolution” via a huge bump in the level of economic output for every tonne of greenhouse gases emitted (mainly by burning fossil fuels).

Such a steep improvement in the global carbon productivity rate would require that by 2050, the world produce US$7,300 of gross domestic product (GDP) for every tonne of carbon dioxide emitted, up dramatically from the current US$740.

“Increasing carbon productivity tenfold in less than 50 years will be one of the greatest tests humankind has ever faced. But both history and economics give us confidence it can be done,” the study said.

This confidence is likely due to some good news shared by the study. New technologies, such as better building insulation and cleaner coal generation, are already available and have the potential to reduce the world’s greenhouse gas emissions by 64 percent by 2050. That would mean 20 billion tonnes a year, down from 55 billion in 2008.

The study further reckons that cost-wise, such a “carbon revolution” would be “manageable”, tallying up at 0.6 to 1.4 percent of the global GDP by 2030, figures in line with to those of Lord Stern. To avoid impact on growth, the authors suggest that substantial amounts could be raised by borrowing.

However, they also admit that the pace of change would have to be very brisk. Faster than during the Industrial Revolution. They note that the tenfold boost in labour productivity required is the same size increase that the United States achieved between 1830 and 1955.

Negotiating a way forward

Although it is obvious that climate change is a global problem and that emissions are growing far faster in developing countries than they are in the North, developed countries must take the initiative in cutting their emissions far more rapidly in the 2012-2020 period than they have under the Kyoto Protocol.

The process of reaching agreement at the next climate conference in Copenhagen, or thereafter, will be somewhat familiar to trade negotiators and experts. It will be complex and will involve a whole range of sub-agreements. And there is likely to be no agreement on anything until there is at least some agreement on everything.

It will require that developed countries make more drastic cuts and investments on the order of those envisioned by McKinsey and the International Energy Agency. It will involve huge investments in decarbonising energy production. The final agreement will have to contain specific commitments by the North to invest in a substantial number of carbon capture and sequestration facilities in the South, and particularly in China and India, where coal will remain the principal source of energy for decades.

The recent initiative by the Government of Japan called Cool Earth 2050 could be of some help here in promoting investment in new energy technologies and in energy efficiency. Any future agreement will require investments in measures that help poorer countries adapt to changes in their climates.

It will also involve expenditures by the richer countries to preserve and enhance the carbon sinks of the South, particularly its forests. It is estimated by the IPCC that up to 25 per cent of global emissions result from changes in land use, particularly deforestation. Finally, it will require some concessions by developing countries.

Note: This article is based on a presentation entitled “Climate Change and World Trade: Friends or Foe” made at the G8 Dialogue held at the United Nations University on 3 June 2008.

 

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What we can learn from Ben Self

Posted by Luke Harvey-Palmer On February - 21 - 2009 1 COMMENT
Barack Obama and Michelle Obama
Image via Wikipedia

Who is Ben Self you ask?

Ben Self was the Digital Strategist for Barack Obama in the US Presidential Campaign; and unless you have been living under a rock - this guy was at the centre of raising over US$300m online (Barack Obama raised over $700K in total, and 47% was raised online).  Ben’s thinking, strategies and team were at the centre of the single most successful online campaign in our history!  He is also a Partner at Blue State Digital in the US.

We were lucky to have Ben out here in Australia for the last week, and hear him share some insight from the Obama 08 Campaign.

I made it to Canberra to hear Ben speak about his experiences…and I got the following ‘nuggets’ from the presentation;

  • Money, Message, Mobilisation - these are the 3 ‘end games’ for using the internet in a political campaign!
  • The starting point for all activity online is ‘to get an email address’ - then you can develop a relationship with a reader/supporter and mobilise them to make a real difference!
  • Grass roots match - we have all seen the campaigns where if you give $1 to a charity or cause, a celebrity or organisation will suposedly match this donation; ultimately doubling your contribution and fundraising effort.   This is supposed to make us feel great about our donation, however Ben (rightly so) suggested that we don’t really trust this.  And so they adopted a ‘grass roots match’ where any supporter who wanted to donate money was matched with someone ‘down the road’ or in the same community who had not donated, and they would then match the original donation made - this made the fundrasing effort very real, and connected like minded people who could then talk online and share their reasons for donating…SUPER initiative!
  • Clever Adwords campaign - especially for the Fight the Smears website.  The beauty of this initiative is that the Google ads appearsall over the web; including in your Gmail Account inbox!  These ads are of course content sensitive, and so the ads you see in your gmail inbox will be related to the contents of your inbox.  So if you received an email from a Republican supporter laying claim to the latest (supposed) Obama slip up…fair chance an adwords ad would be on your gmail account pointing you to the ‘Fight the Smears’ website…VERY CLEVER!
  • Using Google Maps to recruit offline support -  The other tactic I simply loved was the use of Google Maps.  When you registered your support, the Democrats would request your address, and match your whereabouts with other registered supporters online.  You would then be sent a Google map with the details of other Obama supporters in your local area, and you would be encouraged to go and knock on their door to meet face to face - a simply CLEVER use of an under utilised technology to help people connect.

The final few thoughts from Ben were the most profound and were what mean the most to me;

“The concept of engaging with people does not just apply to politics” and Ben reminded us all that technology is all about focusing passion!

Ben’s team defintiely used technology to focus a passion - a passion for change, and they managed to engage with the voters like never before!

(I was just chatting with Ben on Facebook, and he has been run off his feet with a mad schedule - we hope to chat on the phone further when he gets back home next week!)

 

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RE:THINK Announces…JobCAMP ONE09

Posted by Luke Harvey-Palmer On February - 20 - 2009 ADD COMMENTS

After a successful first event in Sydney in 2008, RE:THINK is excited to be launching JobCAMP ONE09

If you are out of work, looking for a change, or recognise that you need to make some changes to be more employable, then JobCAMP is for you!

JobCAMP ONE09 is 2 days of practical and inspiring material to ‘get Australia WORKING’ to be held in Sydney in May 2009

The team at RE:THINK have brought together the best qualified and most inspiring presenters and facilitators in the land to “get Australia WORKING“.  JobCAMP ONE09 will be the first in a series of JobCAMP’s covering practical sessions like;

  • The Future….what trends and options exist in this NEW World?
  • Networking - online, offline and inline to get the best results,
  • Getting a job without a resume,
  • What are you selling - selling brand YOU.

YOU should attend if you are;

  • Looking for work,
  • Looking to change careers,
  • Needing to improve your ‘employability’,
  • Looking to meet new people, and
  • Eager to share ideas and experiences…

Who will be there with you;

  • People in the same boat!
  • Employers,
  • Political representatives,
  • Media, and 
  • The RE:THINK team.

Register and stay tuned as we make some upcoming announcements about special events and competitions like WIN a Job with JobCAMP

REGISTER your interest , so we can keep you informed first hand and help build the excitement for JobCAMP ONE09

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